Established in 1990, but only recently transformed into a vintage-like circus, Diatiriteo Magic Coffee House, is here to make our lives just a little bit more magical. “Διατηρετέο” or one, which is preserved, is doing exactly that – preserving the old just like a childhood memory. This unique café transforms you into a different era, story, or myth once you enter its front doors.
This cozy café is situated on the first floor of the old mansion, “Elias Eliades” on Iktinou Street, right in the heart of Thessaloniki. Although opened over 25 years ago, Diatiriteo always keeps you in anticipation. Indeed, the owner declared that he aims to make radical transformations of the area 5 to 6 times a year, depending on the season. For Christmas, it was transformed into an enchanting Christmas story. Today, it honors the prior Carnival celebrations, by transforming the premises into a circus. “Spectators” can enjoy their morning coffee starting from 9 am or one of their famous cocktails till late at night. Whatever the time of day, this spectacular atmosphere – filled with bright costumes, impressive decorations, and rhythmic beats – definitely renders as an experience.
By the end of the Christmas celebrations, the team worked day and night to radically change the identity of the space. Everything in the café is carefully selected or hand made. The three stage designers, Matina Efthimiadou, Iro Papakosta and Elina Eftaksia in collaboration with the owner John Begkas, searched every antique shop and junk shop in the city to find retro 80’s and 90’s items. The vibe they were going for was a vintage retro theme that combined a modern twist.
Each corner of this café calls for exploration. With a photo booth placed at the entrance, cotton candy floating from ceiling to ceiling, a rotating wheel with blades, wooden giraffes and elephants, magic hats, and waitresses dressed as ringmasters, the team succeeded in creating an inspiring and timeless environment. At the time when everything seems bleak, Diatiriteo manages to transport us to a magical timeless place, with all our worries forgotten at the door.